The measure, which will begin to be implemented in Spain this summer, will ultimately reduce plastic consumption by more than 175 tons per year in the European country
After its initial implementation in Spain this summer, this ambitious initiative will be extended to Iberostar Group’s portfolio of more than 110 hotels, making all Iberostar Hotels & Resorts’ rooms around the world Single Use Plastic Free in 2019
In 2019, Iberostar Group’s portfolio of more than 110 hotels will be free of single-use plastics, following an initial implementation on the chain’s 36 Spain hotels by June this year. Reducing plastic pollution is one of the key objectives of the sustainability policy on which Iberostar’s business strategy is based. Together with promoting certified sustainable fishing, the protection and conservation of coral reefs and care of the Mediterranean Sea, reducing plastic pollution is one of the key actions included in the ‘Wave of Change’ initiative, part of the Iberostar Group’s sustainability policy that channels its commitment to the environment.
Due to this initiative, products such as bathroom amenities, bags for slippers or clothing and minibar items, will be replaced by products made of alternative materials such as glass, compostable cardboard or renewable plant-based items. Eliminating the 1.5 million plastic bottles that will no longer be used in Iberostar hotel rooms in Spain each year will prevent the result of 43 tonnes of plastic waste.
This ambitious project began in 2017 following an internal corporate audit that detected all products containing plastic. Following a campaign conducted in Iberostar hotels to cut down on plastic straw use and replace them with biodegradable alternatives, usage has been reduced by 10%, which means saving 10 million units from a landfill. If all these straws were placed in a line, they would extend for about 1,900 kilometres or the distance between Toronto and Winnipeg.
Through initiatives such as these, the Iberostar Group involves employees, partners and even guests willing to join the wave of change.
The ‘Wave of Change’ Project
The Iberostar Group is fully aware of the vital importance of the seas and oceans for our planet and the survival of humankind. With more than 80% of its hotels in seafront locations, the company has developed a road map in line with the United Nations Sustainable Development Goals, focusing especially on people, the driving force underpinning the company’s success, as well as the environment, and the protection of the seas and oceans. To achieve this latter goal, Iberostar has recently launched an ambitious project under the name ‘A Wave of Change’, centred on three main areas: the reduction of plastic pollution; the promotion of sustainable fishing; and the conservation of coral reefs and the protection of the Mediterranean Sea. Through the actions included in this project, the company is seeking to raise employee and guest awareness of how important individual actions are in the daily fight against climate change.
Please see corresponding infographic here.
