You might be familiar with the term community-based tourism, or perhaps you've arrived here in search of insights that deepen your understanding of this concept. Before we explore it further, it's important to convey that community-based tourism, often referred to as CBT, isn't confined to a particular type of tourism. It's not a static theoretical concept that can be neatly categorized or defined from a singular perspective. Instead, it embodies an unstoppable force for change that, in recent decades, has played a pivotal role in enhancing the world through the realms of vacations and travel.
Would you like to delve deeper? In the following section, we expand on what is community-based tourism, presenting various examples—some of which you may already be familiar with or have actively engaged in—and providing a comprehensive overview. Additionally, we invite you to take the next step with us by sharing ways you can participate in this revolution, all while enjoying accommodations in the best hotels.
What is community-based tourism?
Community-based tourism is more than just a tourism philosophy; it embodies a management model, a practical approach to doing things. By implementing tangible actions that facilitate profound, respectful, and authentic interactions between communities and travelers, CBT actively fosters the genuine development of local cultures. Rooted intimately in the territories and nations of Latin America, this concept has been shaped by ideas such as the circular economy and interculturality. Its definition is dynamic, evolving with the times—a living goal that breathes through the green lungs of the planet or pulsates in the hearts of the most fascinating marine creatures, all as integral parts of a unified whole.
Since the Declaration of Manila in 1980 and, subsequently, the Tourism Charter of 1985, which began acknowledging this reality, a myriad of possibilities has unfolded. Community-based tourism, being a multifaceted concept, encompasses various forms of tourism simultaneously. It is nurtured by both tourism companies and institutions, as well as by the travelers themselves. Engaging in community-based tourism requires an open mind and keen observation. Prior to traveling to other countries, it is essential to educate yourself about their traditions, ecosystems, economy, and historical context. Once there, actively participating in the life and customs of the community becomes paramount, fostering a more profound and human connection with the destinations. You can take a look at the following examples as a guide.
Examples of community-based tourism
Ecotourism
Among the examples we put forth, ecotourism or sustainable tourism is particularly noteworthy. This form of tourism not only minimizes its impact on the environment but actively contributes to its improvement. In 2023, the alignment of travel and environmental awareness is driven by both ethics and necessity. Before embarking on your next vacation, consider consulting this ecotraveler's guide to uncover simple tips that can make a meaningful difference.
Cultural tourism
One of the advantages of community-based tourism is its role in disseminating and preserving the collective memory of a diverse range of people. Instead of relinquishing local customs to adopt new, more modern, or foreign practices, it is instead about honoring traditions that have endured for centuries, learning about what distinguishes one culture from another, telling their stories, and maintaining their uniqueness. Consider engaging in activities during your travels that actively support the traditions of the destination. If you visit Mexico, immerse yourself in Mexican traditions. When traveling with family, ensure that even the youngest members become enthused about cultures that may initially be entirely new to them.
Active and adventure tourism
Community-based tourism (CBT) in locations blessed with pristine natural environments provides an ideal opportunity to seamlessly blend outdoor activities and adventure. Imagine a plan more fulfilling than exploring breathtaking landscapes while indulging in your favorite sports and adventurous pursuits. Importantly, this doesn't entail sacrificing comfort. The essence of community-based tourism in Peru is a good example of this. In Lima, the luxurious five-star Iberostar Selection Miraflores hotel serves as the perfect haven for relaxation, positioning you to traverse the entire country and embark on a series of adventures. Situated in the Miraflores district, one of the capital's most enchanting areas, with a view of the promenade and the Pacific Ocean, this hotel's design draws inspiration from the beauty of the Pacaya Samiria natural reserve. It seamlessly combines the tranquility of nature with the vibrant pulse of the city, offering excellent connectivity by land and air to the Amazon rainforest and the sacred mountains of the country.
Gastronomic tourism
Transitioning from community-based tourism in Peru, let's now explore gastronomic tourism, an experience universally cherished at all levels (after all, who doesn't relish the opportunity to savor and discover new dishes in the typical cuisine of a place?). Among the examples of community-based tourism, gastronomy takes a prominent place. In this case, the essence lies in two aspects: firstly, the promotion of local culinary culture, and secondly, a genuine interest in understanding the production of ingredients. Emphasizing sustainable practices is crucial, whether it involves sourcing fish and seafood from responsible fisheries or obtaining ingredients from indigenous plant cultivation. For instance, if you find yourself in the Caribbean, don't pass up the chance to indulge in these exotic fruits. These practices exemplify the principles of gastronomic community-based tourism.
Community-based tourism at Iberostar
Agreement with Planeterra: Cenote Conservation and Support for Handicrafts
Iberostar, recognizing the advantages of community-based tourism, has recently entered into an agreement with the Planeterra CT network through its foundation. This collaboration aims to further enhance local social and economic development in Iberostar's destinations while maintaining a commitment to ecosystem preservation. The initiative has already taken root in the Caribbean. In Mexico, a project is underway for the conservation of cenotes in the Caribbean community of Chemuyil, Quintana Roo, facilitated by the Bejil-Ha Riviera Maya cooperative. This project, benefiting more than 30 families, offers diverse itineraries featuring local guides, bike rides, and tastings of regional cuisine. In the Dominican Republic, Iberostar supports wood carving craftsmanship (involving over 250 families in the community) and cocoa production (assisting more than 200 farmers and their families). These initiatives are based within the Iberostar Waves Costa Dorada hotel in Puerto Plata, inviting guests to immerse themselves in these two traditional skills.
An exciting journey through coastal health
In regions such as Mexico and the Dominican Republic, there is a concerted emphasis on coastal health, particularly in safeguarding coral reefs. These reefs are invaluable ecosystems crucial for preserving marine life and maintaining the pristine condition of beaches. Meanwhile, in the Mediterranean, the endangered plant Posidonia, a critical component for ecosystem balance, assumes a central role in conservation efforts. In the Dominican Republic, plans are actively being implemented to protect and regenerate mangroves. These initiatives directly impact the quality of oceans, thereby influencing the lives of local communities and shaping the travel experiences of those who explore these areas.
Significant measures within accommodations, including the elimination of single-use plastics, the installation of solar panels for electricity generation, and the implementation of innovative technologies to minimize food waste, play a crucial role in making a positive impact. Additionally, initiatives such as the Aliveness program, designed to facilitate reconnection with oneself and the environment, along with conscious leisure, sports, and wellness offerings, exemplify a commitment to holistic well-being. The inclusion of Star Camp children's spaces in hotels serves as an educational and nurturing environment. This forward-looking approach has evolved into a culture and lifestyle for Iberostar, where community-based tourism not only persists but also continues to expand and flourish alongside you.
