Known as "The City of Joy," Salvador de Bahia is a historic gem on the Atlantic coast, where Brazil’s rich cultural diversity radiates in a way that’s truly unique. Its charm lies in a blend of breathtaking coastal views, vibrant traditions, and colorful neighborhoods that are sure to steal your heart. It’s often said that there’s a church for every day of the year, and music fills the streets as a powerful expression of community and heritage. As the eighth most populous city in Latin America and home to the largest Afro-descendant population outside Africa, Salvador offers an unforgettable journey that will leave a lasting impression.
So, what should you see in Salvador de Bahia? Which landmarks, beaches, activities, and accommodations are most recommended in this top South American destination? In this guide, we’ll share some inspiring ideas and highlight Salvador de Bahia's best hotels.
What to see in Salvador de Bahia
Historic center of Pelourinho
No visit to Salvador de Bahia is complete without exploring the historic center of Pelourinho, a UNESCO World Heritage Site that exudes charm and character. This vibrant neighborhood is a feast for the senses, with its colorful facades, picturesque plazas, winding streets, lively bars, music schools, and iconic monuments.
You might recognize Pelourinho from Michael Jackson’s They Don’t Care About Us music video showcasing its dynamic energy. Its hedonistic spirit has also been celebrated by Brazilian legends like Caetano Veloso and Gilberto Gil through their music. For a deeper understanding of Salvador’s rich history, visit the City Museum, or step into the Jorge Amado Foundation to immerse yourself in the world of the famed Brazilian author.
Lacerda Elevator
Perched 85 meters above sea level, Pelourinho occupies the higher part of Salvador, offering stunning views of the city and the Bay of All Saints. The quickest—and most iconic—way to reach it is via the Lacerda Elevator, an impressive Art Deco-style structure located in the Comércio district. Inaugurated in 1873, this historic elevator connects the Lower and Upper Cities, serving as both a practical mode of transport and a beloved symbol of Salvador.
For the city’s residents, known as soteropolitanos (a name derived from the Greek Soteropolis, meaning “City of the Savior”), the Lacerda Elevator represents a source of pride. As you ride this remarkable landmark, you’ll not only enjoy breathtaking views but also get a chance to share the experience with locals and feel connected to a piece of Salvador’s rich history.
Mercado Modelo
Looking to dive deeper into Salvador de Bahia’s culture? Near the Lacerda Elevator, you’ll find the famous Mercado Modelo, a must-visit spot in the city. Built in 1912, it has hosted iconic figures like Simone de Beauvoir, Orson Welles, and even Queen Elizabeth II.
This expansive neoclassical building, covering over 8,000 square meters, is packed with stalls selling crafts, local foods, and unique treasures. It’s also home to traditional restaurants that are well worth a visit. After browsing through handmade goods, souvenirs, decor, clothing, and accessories, you can treat yourself to dishes made with local ingredients like tubers, grains, and exotic fruits—a perfect way to savor the flavors of Bahia.
Barra Port and Lighthouse
Catching the sunset at Barra Port is a must when visiting Salvador de Bahia. As the sun goes down, locals gather to applaud—a simple but heartfelt tradition that marks the start of an evening full of life. After dark, the area comes alive with music, capoeira performances, and casual soccer games by the water.
Not far from the port, the Barra Lighthouse stands proudly at the Fort of Saint Anthony. Built in 1698, it offers amazing views and is home to the Maritime Museum, where you can learn about Salvador’s history tied to the sea. It’s the perfect spot to soak in the city’s past while enjoying its lively atmosphere.
Beaches in Salvador de Bahia
Praia do Forte
Salvador de Bahia features 50 kilometers of scenic coastline, and Praia do Forte is one of its most remarkable beaches. Located just an hour’s drive from Salvador’s International Airport, it’s easily reached via a road bordered by native coconut trees.
Praia do Forte offers 14 kilometers of protected shoreline with soft white sand, crystal-clear waters, and natural pools, making it an ideal place to relax. With its warm, inviting waters averaging 23.5°C year-round, it’s a great choice for families, couples, or friends seeking a peaceful spot with plenty of amenities and activities.
Praia do Flamengo
Just 25 kilometers from Salvador’s city center, Praia do Flamengo is a popular retreat for locals, known for its golden sand dunes, colorful umbrellas, and tall palm trees. It’s a beach where you can truly relax—whether you bring your own picnic or enjoy fresh, local dishes at waterfront restaurants and bars with tables set right on the sand.
Next to the beach is Parque das Dunas, an ecological reserve that’s perfect for nature enthusiasts. You can spot hummingbirds, herons, mockingbirds, and marine life like crabs and tropical fish. With its mix of natural beauty and a laid-back atmosphere, Praia do Flamengo is an ideal spot to escape the city.
Praia do Porto da Barra
Porto da Barra features a charming, shell-shaped beach conveniently located along the promenade. At just 300 meters in length, this urban cove marks the entrance to the Bay of All Saints and offers a unique blend of historical and natural beauty. Encircled by colonial-era forts and military structures, the beach is a living reminder of Salvador’s storied past.
Its turquoise waters beautifully contrast with the golden hues of the surrounding architecture and the soft sands, creating a postcard-perfect setting. The soundtrack to your vacation here will likely be the soft rhythms of bossa nova or samba, setting the perfect tone in the background. Umbrellas and lounge chairs are available to rent, but it’s best to arrive early—space is limited, and the beach tends to fill up quickly.
Praia Stella Maris
If you’re looking for a more active beach experience, Praia Stella Maris, located 25 kilometers from Salvador, is a prime spot for water sports like surfing, kitesurfing, and windsurfing. Its conditions are perfect for catching waves close to the shore, while calmer natural pools nearby provide a safe and relaxing option for swimmers.
Stretching over 1.2 kilometers, the beach strikes a balance between lively and quiet areas. Along the coastline, traditional Bahian huts host restaurants, bars, and beach clubs, all set under the shade of coconut trees, creating a destination that’s both energetic and laid-back.
What to do in Salvador de Bahia
Savor one of Brazil’s best cuisines
Beyond relaxing on its beaches, Salvador de Bahia offers the chance to immerse yourself in authentic Brazilian cuisine. Brazil’s culinary traditions are a vibrant mix of native, European, and African influences, and some of its most iconic dishes, like moqueca de peixe and acarajé, originated here.
Moqueca de peixe is a rich seafood stew made with fresh fish, vegetables, cassava root, and coconut milk, while acarajé is an Afro-Brazilian creation: a black bean and onion fritter filled with shrimp and served with spicy sauce. Pair these flavors with your favorite cocktail and stunning views of the Atlantic Ocean for a truly unforgettable dining experience.
Enjoy a night out (not just during Carnival)
Salvador de Bahia’s Carnival is one of the best Carnivals in the world, rivaling even Rio de Janeiro’s famous celebration. The good news is, you don’t need to visit during Carnival season to enjoy the city’s vibrant nightlife—Salvador always has something exciting going on after dark.
Head to Rio Vermelho, a bohemian neighborhood filled with bars and clubs, where you can sip drinks and dance until sunrise. Brazil is also one of the most LGBTQ+ friendly destinations, offering an inclusive and welcoming atmosphere. Don’t miss exploring the lively spots in Rio Vermelho and Barra Port to experience the city’s renowned nightlife scene.
Stay active in nature
This city offers plenty of opportunities to stay active while immersed in nature. With its connection to the sea and coastal ecosystems like mangroves, it features breathtaking landscapes that are easy and quick to reach by road. In less than an hour, you can transition from the vibrant energy of the city center to a lush tropical environment. Activities like hiking, biking, diving, surfing, or kayaking are just a few eco-friendly ways to stay active during your trip. And if triathlons are your thing, Brazil is one of the best places to take on an Ironman.
Witness baby turtles hatch and head to the sea
For an unforgettable and magical experience, plan your visit during nesting season to witness baby sea turtles hatching and making their first journey to the ocean. Beaches like Praia do Forte serve as nesting grounds for up to four endangered species, offering a rare glimpse of this awe-inspiring natural event.
To ensure an ethical encounter, maintain a respectful distance and avoid interfering with their natural behaviors. Observing these tiny creatures embark on their incredible journey is a moment that will stay with you forever.
Hotels in Salvador de Bahia
Looking for luxury hotels in Salvador de Bahia with a sustainable philosophy? At Iberostar resorts, you’ll find accommodations free from single-use plastics, committed to renewable energy, and dedicated to protecting coastal habitats with meticulous care. Iberostar Waves Bahia is an All-Inclusive hotel seamlessly integrated into its natural surroundings. Its amenities include six restaurants, indoor and outdoor pools, a Sensations Spa, and a Star Camp for kids. You can also participate in their sea turtle conservation project.
Iberostar Selection Praia do Forte, a five-star retreat located in a natural reserve, features its own sea turtle monitoring station that you can visit during your stay, along with a museum where you’ll learn more about these fascinating creatures. After unwinding in your suite and enjoying the beachfront infinity pool, you’ll have the chance to explore coral reefs and tropical forests. For a more relaxed pace, the Aliveness program offers holistic activities that let you connect with yourself and the environment, whether through yoga by the sea or indulging in a sensory experience.
