Iberostar Hotels & Resorts has launched a new microsite that will be the base platform for all of the brand’s current and future communication
The brand’s new site features a wealth of information about Iberostar’s products and services to help guests plan their upcoming holidays
Iberostar Hotels & Resorts has initiated its latest brand communication strategy with the launch of the new “
Inside Iberostar” microsite, which will provide users with all the information they need to plan their holiday. After the success of the last campaign, a series of videos describing Iberostar’s focus on offering clients the best holiday, the 2014 campaign has shifted its media and advertising strategy, using “
Inside Iberostar” as the title of the campaign and “Enjoy being a star” as the brand’s slogan.
“
Inside Iberostar” features 10 interactive sections that demonstrate in a very visual and inspiring way everything Iberostar offers. By browsing the videos, images and brand/product content, users will find all the relevant information about Iberostar, its competitive advantages, and its fundamental pillars: service, dining and entertainment. Visitors can also explore content dedicated to specific activities such as golf, weddings, honeymoons and business meetings.
Luis Hérault, Director General of Marketing at Iberostar said; “The new communication strategy for the Iberostar brand shifts our media objectives from disseminating important information to becoming an integral part of the ‘Iberostar Customer Relationship Model´. We understand that communication is a key factor prior to making a holiday decision and we want to inspire our current and prospective guest when they choose their holiday.”
The campaign is the brainchild of Sra. Rushmore, the agency responsible for the Iberostar brand since 2009. For Carlos Murillo, Head of Accounts and Digital Integration at the agency: “The new campaign posed a major challenge in integrating ourselves in the Iberostar Customer Relationship Model. By keeping
Inside Iberostar as the campaign concept, we’ve evolved from the development of preliminary ad copy to informative content about the products and services that the company offers its customers. Ultimately, the new microsite is an open window to gaze into and discover what Iberostar can offer you on your next holiday.”
The new campaign has been designed in three versions to accommodate PCs, Mobiles, and tablets, in addition to seven languages (English, Spanish, French, German, Portuguese, Italian, and Russian), covering 95% of Iberostar’s current clientele and reaching more than 100 countries.
This international campaign can be viewed online at
http://inside.iberostar.com/ and on the company’s social network sites. The campaign will be supported with PR and a specific online media-buy in the US, UK, Spain, Germany, Brazil, Mexico, Canada and Russia from May to December 2014 for an amount exceeding €6 million.
Note for the editor:
·This explanatory
video clarifies the details of the campaign
